Our Vision, Mission & Ethos

is to be the best shopping and experience destination in the world.

Our Mission

is to make the lives of others better – our brands, our guests, our people and our communities.

Our Ethos

Our commitment to authenticity, diversity and creativity is fundamental to the integrity and growth of The Bicester Collection.

Authenticity
Our commitment to authenticity delivers on the promise of its values. Authenticity strengthens the integrity and contribution of Value Retail’s organisational culture, fostering transparency among colleagues and partners, and provides a strong link with brands, colleagues and guests.

Innovation
We embrace innovation in all aspects of the business. It encourages critical thinking, passion and teamwork, engaging all Value Retail colleagues to become active participants in the success of the business.

Passion
We are passionate about the level of service we offer our brand partners and our guests. We promote the active engagement of all colleagues to deliver extraordinary experiences every day.

Critical Thinking
An inquisitive outlook is seen as the foundation of leadership at Value Retail, where colleagues are inspired to challenge the obvious and execute as one team with speed and excellence.

Vision
Long-term, goal-oriented planning is encouraged at Value Retail, which places a premium on a mission-driven mindset and a global outlook.