The Bicester Village Shopping Collection

The Bicester Village Shopping Collection is the 11 award-winning destinations in Europe and China, serving gateway cities with a consistently high quality shopping experience, merchandise mix and retail productivity.

Value Retail invests heavily in marketing and promotion worldwide, including in source markets such as China, the Middle East, South East Asia, India, Russia and Latin America, with a team of 250 that includes 60 tourism and travel trade professionals, dedicated to attracting qualified, global travelling consumers. 

In 2020 the global marketing campaign will market the Villages to a global audience directly and through travel trade partnerships, in worldwide fashion and lifestyle media, strategic PR, exclusive press events, online and offline marketing, and on digital and social media platforms.

International Reach
Through the global campaign, the Villages are defined as luxury and fashion shopping destinations for tourists, attracting guests from all corners of the world.

Since 2006, The Bicester Village Shopping Collection has achieved unbroken year-on-year growth in tax-refunded (non-EU) sales.

A First for the Retail Sector
In recognition of its success as a Collection of shopping tourism destinations, in 2012 Value Retail was officially accepted as an Affiliate Member of the United Nations World Tourism Organization, a first for the retail sector.