The Bicester Village Shopping Collection is the 11 award-winning destinations in Europe and China, serving gateway cities with a consistently high quality shopping experience, merchandise mix and retail productivity.
A team of marketing and PR, tourism and digital professionals promotes the Collection to the discerning, international shopper and global travel trade.
In 2019 the global marketing campaign will market the Villages to a global audience directly and through travel trade partnerships, in worldwide fashion and lifestyle media, strategic PR, exclusive press events, online and offline marketing, and on digital and social media platforms.
Through the global campaign, the Villages are defined as luxury and fashion outlet shopping destinations for tourists, attracting guests from all corners of the world.
Since 2006, the Villages have achieved, without exception, consecutive years of consistent growth in tax refunded (non-EU) sales.
A First for the Retail Sector
In recognition of its success as a Collection of shopping tourism destinations, in 2012 Value Retail was officially accepted as an Affiliate Member of the United Nations World Tourism Organization, a first for the retail sector.